One role of a nonprofit board is to ensure appropriate resources are available to the organization. Fundraising is a key component for fulfilling this role, yet oftentimes board members are not engaged in the fundraising process.
One reason for a lack of board member engagement is not recognizing all the opportunities to contribute to the fundraising cycle. From identifying new donor prospects, soliciting donors, and supporting donor stewardship activities, there are fundraising tasks for all board members.
Consider these 25 ways board members can engage in fundraising:
- Write a check
- Coordinate a field trip for your colleagues to tour the nonprofit organization’s offices or service area
- Invite a friend to see one of the nonprofit’s programs in action
- Coordinate an information table for the nonprofit organization at your place of worship
- Submit 5 new names and addresses to the affiliate’s direct mail campaign
- Call 10 donors to thank them for donating to the organization
- Take photographs capturing the organization’s impact and share the photos with donors
- Personally sign and add a PS note to 20 direct mail letters for renewing donors
- Mail 5 handwritten thank you notecards to major donors
- Send invitations to your Facebook friends to “Like” the nonprofit’s Facebook page
- Wear a shirt, pin, or name badge for the nonprofit organization when you are attending business networking events
- Invite the nonprofit organization to speak at your civic club (Rotary, Kiwanis, Lions, Optimists, etc.)
- Invite a donor for a cup of coffee and share updates on current projects for the organization
- Include the nonprofit on your LinkedIn profile
- Share with the nonprofit a membership list (with mailing addresses) from a civic club, congregation or community organization and then send each of them a copy of the organization’s newsletter
- Visit a business that supports the nonprofit and thank them for their support
- Start a crowdfunding website to support the organization
- Host an open house in your home and invite friends over to learn more about the nonprofit and hear from program recipients
- Serve on a fundraising special event committee
- Research grant opportunities
- Interview recipients of services from the nonprofit and write up a story so it can be shared with donors
- Ask one of the organization’s volunteer to donate $10 to support a specific project
- Tweet about the nonprofit’s events, stories and volunteer opportunities
- Introduce the executive director to a colleague, friend or congregation member who could be a potential donor
- Ask a business to sponsor a fundraising event
By taking on the responsibility for some of these specific fundraising tasks, board members can offer their strengths to contribute to the organization’s ability to fulfill its mission.
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